When it comes to honey packaging, the market is often saturated with the same repetitive visuals – hexagonal honeycomb patterns and busy bee motifs that have become synonymous with honey jars.
Penlone Honey Co wanted to challenge this, making a conscious decision to create packaging that could tell a story and transport consumers to the captivating landscapes of Mid-Wales.
Gone are the clichés; instead, Penlone Honey Co's packaging is adorned with the region's iconic landmarks. The Elan Valley dams, an awe-inspiring view amidst natural beauty, takes centre stage in a captivating home-made sketched art style. This deliberate choice not only resonates with the brand's ethos but also provides a connection to the landscape that holidaymakers seek to carry back home.
In a world where mass production is the norm, Penlone Honey Co pays homage to artisanal craftsmanship. The hand-drawn illustrations that grace each jar's label are reminiscent of the personal touch found in Tom Collard's previous creation, the celebrated 'Shine' Welsh Mountain moonshine.
Penlone Honey Co understands the desires of holiday makers and travellers visiting Rhayader, in the heart of Wales – to capture the essence of the places they visit and bring a piece of that experience home with them. The design was influenced by the picturesque landscapes of Mid-Wales, aims to resonate with holidaymakers seeking more than just a jar of honey. It's a memento of their journey, an invitation to relive the memories created amidst the verdant valleys and serene lakes.
Tom Collard, the man behind Penlone Honey Co, has a history of collaboration that speaks volumes about his creative prowess. Having already left an indelible mark with 'Shine,' his venture into the world of honey is marked by a similar dedication to unique design and heartfelt authenticity. His commitment to producing products that tell stories and capture moments is evident in every jar of Penlone honey.
Through its packaging, the brand not only challenges conventions but celebrates the individuality that sets it apart on store shelves. For those seeking to take a piece of Mid-Wales back home with them, Penlone Honey Co offers not just honey, but a glimpse into a world where creativity and craftsmanship intertwine.
THE ELAN VALLEY, VIEW FROM PENLONE
PROJECT REQUIREMENTS
Building from the brand
Fresh identity
Brand Design
INDUSTRY SECTORS
Honey
Bee Apiaries
Honey Products
Packaging
Campaign
Artwork
