Cathy Ingram's Women's Fitness and Health: Building a Website that Empowers Women
Cathy’s journey into the world of fitness and health started with a vision – a vision to empower women through personalized fitness training and support.
Recognizing the distinct needs of women, particularly those in the postnatal phase, Cathy decided to create a website that would serve as a hub for women seeking fitness guidance, classes, and personal training services. To connect with her audience, Cathy opted for a design that spoke directly to women. The website design is a testament to her commitment to creating a welcoming and empowering space for women. Pastel colors dominate the website, instilling a sense of warmth and comfort. Illustrations play a pivotal role in the design, adding a touch of creativity and personality. These illustrations were masterfully crafted by Signe L Design, who brought Cathy's vision to life by creating drawings that represented various aspects of her business.
Cathy's classes, including Power Hour, Strong Women, and Personal Training, were prominently featured on the website, offering a variety of fitness options to cater to different preferences and needs. The user-friendly interface made it easy for visitors to explore the classes, access schedules, and get in touch with Cathy's team.
In response to the changing landscape, Cathy Ingram's Women's Fitness and Health project evolved to embrace the digital age. Recognising the need for remote fitness solutions, Cathy and her team began creating online training videos. These videos allowed clients to continue their training from the comfort of their homes, making fitness more accessible than ever.
Cathy Ingram's Women's Fitness and Health project has evolved from a website design focused on generating leads to a holistic coaching approach that empowers women on their fitness journeys. Through personalized education plans, continuous progress review, and the addition of online training videos, Cathy has created a thriving fitness community that caters to the unique needs of women.
PROJECT REQUIREMENTS
Website Design
Coaching
Video Editing
Film & Video Production
Social Media artwork
