Cathy Ingram
All Women Fitness & Health
Stour (formerly Stour Marine) approach us to modernise their brand and digital presence to match the and professionalism of their team.
Stour needed a confident, visual identity that could stretch across all platforms β including uniforms, business cards and presentations. Alongside the brand work, we tackled a complete overhaul of their existing website, building a sharp, minimal site that puts the user first.
Client
Cathy Ingram
Industry
Fitness & Well-being
PROBLEM
Cathy had a strong local reputation and a loyal base of clients, but her previous online presence wasnβt keeping up. She needed a website that but told her story, showcased her classes, and invited women to join her on their fitness journey. The shift toward remote coaching meant she also needed a digital platform that could grow with her business, from one-to-one coaching to virtual training videos and personalised education plans.
SOLUTION
We built the site as part of The Works, starting with a soft, confident design that speaks directly to Cathyβs audience. Pastel colour palettes bring a sense of calm and positivity, while custom illustrations beautifully drawn by Signe L Design added a unique, hand-crafted element that reflects the human touch behind Cathyβs approach.
As Cathyβs business evolved, so did the site. We added features to support her shift into online coaching, including structured training plans and a growing library of on-demand workout videos. This digital offering means women can now access Cathyβs support from anywhere without losing that her one-to-one approach.