BRIEF
Along with the branding, we have introduced the Beef Up Builth campaign, intended to encourage people to visit the beautiful town of Builth Wells. As people drive through and around Builth Wells, they’ll notice the Beef Up Builth bales which have been strategically placed to advertise the new website and brand. The hashtag acts as a scrapbook of all the activities, events and experiences going on in Builth Wells.
These bales intend to evolve over the coming months. For instance, during show week, we may flip the bale on their side and add a pint glass design over the bales, or during Halloween, the bales could be transformed into massive pumpkins. This encourages people to drive through Builth and anticipate what the bales will look like next.
SOLUTION
The new brand for Builth Wells takes inspiration from the white parks bull, which was the original bull of Builth Wells. Using a minimal, sleek design bringing Builth Wells to the 21st century. The two most iconic parts of Builth Wells are the bull and the bridge so these had to be incorporated these icons into the face of Builth Wells. We opted for a dark chalk colour scheme with a golden overlay to give the town a premium colour palette.
This brand is consistent throughout the Builth Wells website, using a minimal colour palette that doesn’t distract from the main feature of the site which is the content. The website intends to act as a brochure for Builth, allowing people to upload ‘news worthy’ content to the website as an online magazine. The community is encouraged to upload news, stories and events which are advertised on the website free of charge.
Created a website, brand and campaign for Beef Up Builth with minimal and sleek styling.
INDUSTRY SECTORS
Brochure Website
Community
PROJECT REQUIREMENTS
Brand design workshop
Responsive Web Design
Content Management System
Brochure & Stationery
Easy to navigate
Hands-on web design workshop
Photography
e-commerce
THIS WEBSITE WAS BUILT IN A WEB DESIGN WORKSHOP
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